Appearing in Google search has become one of the most significant aspects for any company. That is why every company makes an effort to improve their Search Engine Optimization (SEO) these days. If you own an e-commerce business on an online store in NEPA, you might be looking for local SEO companies to improve your presence and ranking on search engines.

However, finding the right SEO company is not always an easy task. If you have tried to look for the best SEO company in NEPA on Google, you will find more than 300 search results.

Even if you tried to contact every company from that list, most of them would promise to get you the number one ranking position on search engines. So how can you choose an SEO company that you can trust and can fulfill your requirements?

Before you learn the companies you should hire, you must know how to eliminate the wrong ones. There are a few misconceptions about hiring the right SEO company that we would like to clear out for you.

Top in Search Results

Suppose you are looking for an efficient Northeast PA SEO company. So you enter the phrase “best SEO company in Notheast PA” and get a list of search results. You may think that the names that appear on the top in search results are the best ones.

Ideally, it would make sense. If a company can get their name on the top of search results, they can probably achieve the same for their clients. Unfortunately, that is not necessarily true. We are not saying that you should not use such keywords to look for ideal local SEO companies in NEPA.

However, consider other factors too, such as what value can these companies provide for your business. You should also know the companies which appear on top of the search results have the time to invest in their own SEO needs because they often do not have a strong referral business model.

Reliable SEO companies in NEPA usually have clients referred by other satisfied customers. Therefore, they usually have their hands too full to spend time on getting their name featured on top search results because they hardly need it.

A lot of the top results can also be niche directory websites that would let you register for free and then approach your company to pay up to get featured on the list. You should avoid these companies at all costs. Also try to avoid companies that offer a list of gigs, such as 50 backlinks for $20.

An Attractive Website

Many business owners in NEPA often choose an SEO company with an attractive website. Unfortunately, web designs have nothing to do with SEO, so a nice-looking website does not necessarily mean that the company is an SEO expert.

Instead, look for a company that has listed a full stack of services that can help your website and applications rank higher on search results. The website should also have a list of methods and strategies they use to achieve the desired results for their clients.

Look for companies that talk about local link building and business directories in NEPA so that they can help you grow your business. Make sure that the promises they make on the website are transparent, and crosscheck if they can deliver those promises.

You can also look for platform-based SEO agencies that are experts in WooCommerce or Shopify. These companies will be able to fulfill your CMS or other platform-related requirements and attend to any problems that you may face apart from your local SEO needs.

A Lot of Website Content

You may think that if a company has a lot of content on their website, they must be an expert in local SEO. Unfortunately, this is also not true in most cases. There is no doubt that content is king and is one of the most effective ways to optimize search results.

But as we discussed in the first point, a reliable and busy SEO company will not have time to indulge in adding a lot of website content. Instead, look for agencies with website content that can deliver value for your business.

You will find that the best SEO companies will offer a lot of tips and tricks for free to their visitors, so they can keep them informed and engaged. Try to find out if the content on their website matches your desired goals.

Immediate Results

SEO does not happen overnight. You will find that many SEO companies offer immediate results and promise that your website will appear on the first page the next day after you hire them. Always know that these are false promises, and you cannot get your company name on the first search engine results page overnight.

Any company that promises immediate results would either be lying or using black hat SEO techniques that can harm your company’s reputation. White hat SEO can take a lot of time and patience to achieve the desired results. So look for companies that can boost your local revenue by utilizing SEO as a sales channel.

Inquire if they have local reach in NEPA and can engage with a specific group of customers or influencers. Efficient companies should be able to promote your products and services to specific groups of users in NEPA based on your location. They would also tell you how to optimize your PPC efforts to achieve the desired short-term and long-term results.

As a business owner, you should understand what your local SEO goals are and how to find an agency to help you fulfill them. We hope that these four points can help you avoid the misconceptions of hiring local SEO companies so that you can save your time and money.